Environmental Graphic Design - Enhancing Navigation and Visual Identity

In this project with Gensler Los Angeles, I played a key role in elevating navigation and visual appeal through strategic environmental graphic design. My responsibilities included conducting comprehensive site surveys, designing intuitive wayfinding systems, and creating dynamic wall graphics for both interior and exterior spaces.

Collaborating closely with the principal and interior design team, I ensured seamless integration of signage into the architectural environment, balancing functionality with aesthetics. From concept development to fabrication and installation, I oversaw every phase of the process to ensure alignment with the project’s vision and goals.

The work showcased below demonstrates the transformative impact of these design initiatives, blending usability with a cohesive visual identity.

Eastridge Shopping Center in San Jose, California